Conceptualized a luxury brand extension for Hermès: a limited fleet of superyachts and a private island retreat, combining the house’s heritage craftsmanship with immersive experiential luxury. Developed premium positioning, UHNW segmentation and targeting, pricing strategy, exclusive onboard services, a curated merchandising plan, and a bespoke customer experience design, all tailored for an invitation-only audience seeking rare, white-glove travel.
