Marketing StrategistData StorytellerCreative Thinker

About Kushika

“Future-ready marketer blending analytics, creativity, and strategy.”

Creatively driven marketing professional with hands-on experience across digital strategy, brand management, and consumer insights. Currently pursuing an MS in Marketing Intelligence at Fordham University, NYC, with a strong focus on data-driven decision-making and impactful storytelling. With a global background spanning Dubai, Mumbai, Singapore, and New York, brings a unique cross-cultural perspective to marketing challenges. Whether it's turning complex data into strategic ideas or leading with creativity, every project is approached with purpose, precision, and curiosity. When not analyzing data or designing campaigns, you’ll find her exploring new cafés, hosting community events, or diving into the latest brand trends, always driven by curiosity and a passion for connection.

2020

SP Jain School of Global Management (Mumbai)

(Bachelor of Business Administration)

Macroeconomics, Microeconomics, World Cultures, Business Communication

Shriram Life Insurance

(Sales and Client Advisory Intern)

2021 - 2024

SP Jain School of Global Management (Dubai, Sydney)

Decision Science and Analytics, Digital Marketing, Client Relationship Management, Branding and Communication

Enormous

(Account Management Intern)

Ethnic Business Award Foundation

(Marketing Outreach Intern)

bMightie

(Digital Marketing Content Intern)

2024 - 2025

Fordham Gabelli School of Business (New York)

Masters in Marketing Intelligence

Digital Marketing Analytics, Strategic Branding, Marketing Decision Models, Data Driven Marketing, Consumer Behaviour

Club President

(South Asian Business Association)

College Research

(Digital Marketing Google Ads Search)

Groov

(Marketing Intern)

Certificates

(Google Analytics, Google Ads Search, Google Ads — Measurement)

Marketing Intern

June 2025 – Present
Groov • New York, NY

President

Jan 2025 – Present
SABA • New York, NY​

Digital Marketing & Content Intern

Oct 2023 – Mar 2024
bMightie • Sydney, NSW, Australia (Hybrid)

Marketing & Outreach Intern

Mar 2023 – May 2023
EBA Foundation • Sydney, NSW, Australia

Account Management Intern

Jun 2022 – Jul 2022
Enormous • Mumbai, India

Sales & Client Advisory Intern

Jul 2021 – Aug 2021
Shriram Life Insurance • India

Marketing

For me, marketing is where creativity meets curiosity. I’m passionate about understanding what makes people tick and using that insight to craft meaningful campaigns, tell compelling brand stories, and drive real engagement. Whether I’m analyzing data, brainstorming campaign ideas, or designing content strategies, I love connecting the dots between consumer behavior and brand success.

Journey

My journey has taken me across four countries (Dubai, Mumbai, Singapore, and Sydney) and now to New York, where I’m continuing to explore how creativity and insights can work together to drive real impact.

Leadership

I’m also the President of the South Asian Business Association here at Fordham, where I get to combine my love for community, culture, and marketing to create experiences that bring people together. Outside of work and academics, you’ll usually find me exploring new cafés, hunting for the best street food, or capturing moments. I believe in continuous learning, meaningful connections, and leaving a little sparkle wherever I go.

1

Marketing

For me, marketing is where creativity meets curiosity. I’m passionate about understanding what makes people tick and using that insight to craft meaningful campaigns, tell compelling brand stories, and drive real engagement. Whether I’m analyzing data, brainstorming campaign ideas, or designing content strategies, I love connecting the dots between consumer behavior and brand success.

2

Journey

My journey has taken me across four countries (Dubai, Mumbai, Singapore, and Sydney) and now to New York, where I’m continuing to explore how creativity and insights can work together to drive real impact.

3

Leadership

I’m also the President of the South Asian Business Association here at Fordham, where I get to combine my love for community, culture, and marketing to create experiences that bring people together. Outside of work and academics, you’ll usually find me exploring new cafés, hunting for the best street food, or capturing moments. I believe in continuous learning, meaningful connections, and leaving a little sparkle wherever I go.

Great Expertise

Experiences

Groov

Marketing Intern

June 2025 – Present • New York, NY
South Asian Business Association

President

Jan 2025 – Present • New York, NY
bMightie

Digital Marketing & Content Intern

Oct 2023 – Mar 2024 • Sydney, NSW, Australia (Hybrid)
Ethnic Business Awards Foundation

Marketing & Outreach Intern

Mar 2023 – May 2023 • Sydney, NSW, Australia
Enormous

Account Management Intern

Jun 2022 – Jul 2022 • Mumbai, India
Shriram Life Insurance

Sales & Client Advisory Intern

Jul 2021 – Aug 2021 • India
Drop a note — happy to connect, chat, or collaborate!

Currently pursuing my MS in Marketing Intelligence at Fordham University, NYC. I’m always open to meaningful conversations — whether it's about marketing, creative strategy, or future opportunities.

Contact Form

Send a Message

Let me know how I can help
Happy to collaborate or chat!

    Thank you!

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